Highland Theater

Privacy Policy

Effective January 1, 2020Starlight Cinemas, Inc. (“Highland Theatres”, “we”, or “us”) recognizes the importance of privacy. We want you to feel confident using our services, and this privacy policy (“Policy”) is to help you understand and describe how we collect, use, and disclose information that we obtain about users of our websites, newsletters, online services and/or apps (all of which we refer to as the “Platform”). This Policy describes the following:

What information we collect and how it is collected;
How we use the information;
With whom we may share information;
Legal basis for processing the information;
Your rights and choices;
Security and storage of the information;
Third party websites;
Users outside the United States;
California Disclosures;
Nevada Disclosures; and
Changes to the Policy and Contact Information.
Throughout this document, we will use a few terms to describe various roles. Highland Theatres Members have signed up to use our loyalty system or newsletters and created an account. Highland Theatres users are people who are viewing Highland Theatres showtimes and have not registered and created an account with us.

Information We Collect
We collect information about you directly from you and automatically through your use of our Platform. We may combine information automatically collected with other information that we may have collected about you including from publicly available sources.

In order to help you protect yourself and your information, we encourage you to provide only that information that is necessary for using our Platform.

Highland Theatres newsletters, ticketing, and loyalty systems are not directed to children under thirteen (13) years of age and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such personal information from our systems.
Information You Provide Voluntarily
Movie Theater and Ticketing Information. When a Highland Theatres User comes to Highland Theatres to purchase tickets or to sign up for a newsletter or loyalty service, you voluntarily give us certain information. This can include your name, email address and phone number, your preferences for movie genres, your subscription, a movie theater newsletter and other service that may be available through Highland Theatres; and any other information you provide us or as required by the Highland Theatres Local Movie Theater you are scheduling with or where you buy tickets online through this site.

A Highland Theatres User may also connect their movie preferences with Highland Theatres. Our movie preferences service only checks your preferences (such as movie genre, new openings, favorite actors, actresses and directors) so that we do not send you information on events outside your preferences. We do not store any information about your movie attendance other than your preferences and online payments as to a particular date of tickets purchased and metadata on attendance for possible volume discounts and special offers if you accept to be contacted about such discounts and offers.
Account Information. Highland Theatres Users may give us permission to access their information in other services. For example, with your consent, you might link your Highland Theatres account with your Google, Facebook, LinkedIn, Microsoft Office 365 account, or other similar service, which would allow us to obtain information from those accounts (like your basic profile or contacts). The information we get from those services often depends on your settings or their privacy policies, so be sure to check what those are.
Billing Information. If you purchase any service on the Highland Theatres Platform, our third-party payment processors will collect and store your billing address and credit card information. We store the last four digits of your credit card number, card type and the expiration date.
Information Collected Automatically
Like many websites, we and our service providers use cookies, web beacons and other technologies to receive and store certain types of information when you interact with us through your computer or mobile device subject to your opt-out preferences (see Your Rights and Choices section below). Using these technologies helps us customize your experience with our Services, improve your experience, and tailor marketing messages. Here are some of the types of information we collect:

Log & Device data. When you use Highland Theatres, our servers automatically record information (“log data”), including information that your browser sends whenever you visit our Website. This log data may include your web address you came from or are going to, your device model, operating system, browser type, unique device identifier, IP address, mobile network carrier, and time zone or location. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please check the policies of your device manufacturer or software provider.
Cookies and Other Tracking Mechanisms
Cookie data. Depending on how you’re accessing our products and subject to your opt-out preferences, we may use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Highland Theatres account or your browser) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). For example, we may use cookies to keep you logged in to Highland Theatres. Some of the cookies we use are associated with your Highland Theatres account (including personal information about you, such as the email address you gave us), and other cookies are not. To help us make emails more useful and interesting, we often receive a confirmation when you open email from Highland Theatres if your computer supports such capabilities. You can opt out of receiving emails from us. Please see the Your Rights and Choices section below.
Other Web Site Analytics Services. Subject to your opt-out preferences (see Your Rights and Choices below), we use third party service providers such as, but not limited to Google Analytics to provide certain analytics and user interactions services to Highland Theatres in connection with our operation of our Platform, including the collection and tracking of certain data and information regarding the characteristics and activities of visitors Highland Theatres. You may opt-out of Google Analytics’ cookies using Opt-Out Features on their respective websites.
How We Use Your Information
We may use information that we collect about you, including personal information, to:

Provide the Highland Theatres Service. We will use your information to provide our Platform and services to you; to manage your account; to respond to your inquiries; and for other customer service and support purposes. In the event of a credit card dispute, we also share limited account information with your bank to verify the legitimacy of a charge.
Understand and improve our products. We will perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others. We do this to help make our products better and to develop new products.
Communicate with you.
Service-related communications. We may send you service and administrative emails to ensure the Platform and the service are working properly. These messages are considered part of the service and you may not opt out of these messages.
Promotional. Subject to your opt-out preferences, we may send you emails about the Highland Theatres product features or other news about Highland Theatres or on topics we think would be relevant to you. You may opt out of receiving these communications at any time. Visit the Your Rights and Choices section below. For Highland Theatres Users who have not opted into and registered on our Highland Theatres Moviegoer App or Platform, please be assured that we do not use the email addresses that you enter through email invitations to send any type of direct marketing.
Responding to your requests. We will also use your information to respond to your questions or comments.
Administrative. We may contact you to inform you about changes in our services, our service offering and other important service-related notices, such as changes to the Policy or about security or fraud notices.
Advertising. Subject to your opt-out preferences, we may develop and display content and advertising tailored to your interests on our services and other sites. See Your Rights and Choices below.
Protecting Rights and Interests. We will use your information to protect our rights and interests as well as the rights and interests of our users and any other person, as well as to enforce this Policy or our Terms of Service.
Legal Compliance. We may use your information to comply with applicable legal or regulatory obligations, including informal requests from law enforcement or other governmental authorities.
Other. We also may use your information to manage our business or perform functions as otherwise described to you at the time of collection subject to your consent. Please read all online agreements carefully before accepting them.
With Whom We May Share Your Information
We do not share your personal information with others except as indicated within this Policy or when we inform you and give you an opportunity to opt out of having your personal information shared.

We will share information we collect about you, including personal information, in the following ways:

With third party service providers, agents, or contractors. We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with providing services to you. For example, we may engage Service Providers to process credit card transactions or other payment methods. Or, we may engage Service Providers to provide services such as marketing, advertising, communications, to provide customer service, to collect debts, and to analyze and enhance data (including data about users' interactions with our service). These Service Providers may have access to your personal or other information in order to provide these functions. In addition, some of the information we request may be collected by third party providers on our behalf. We require our Service Providers to agree to take reasonable steps to keep the personal information that we provide to them secure. We do not authorize them to use or disclose your personal information except in connection with providing their services.
Affiliates. We may disclose your information to current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy.
To comply with legal process or to protect Highland Theatres and our users and registered users. We may share your data: if we believe that disclosure is reasonably necessary to comply with a law, regulation, legal or governmental request; to respond to a subpoena, court order, warrant, or other legal process; to enforce applicable terms of use or this Policy, including investigation of potential violations thereof; to protect the safety, rights, or property of the public, any person, or Highland Theatres; to detect, prevent, or otherwise address, security, or technical issues or illegal or suspected illegal activities (including fraud); or as evidence in litigation in which we are involved, as part of a judicial or regulatory proceeding.
Business Transfers. We (and/or our service providers) may engage in a merger, acquisition, spin-off, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy. In such transactions, customer information is typically one of the business assets that is transferred or acquired by a third party. If we (and/or our service providers) are acquired by or merged with another company, if we (or they) sell or transfer a business unit or assets to another company, in the unlikely event of a bankruptcy proceeding, or as part of any other similar business transfer, you acknowledge that such transfers may occur.
Aggregate or De-identified Information. We (and our service providers) may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.
Legal Basis for Processing Your Information
We rely on the following legal grounds to process your personal information:

Consent. We may use your personal information as described in this Policy subject to your consent. To withdraw your consent, please contact us at highland@highlandtheatres.com or at our office address below. You may also refrain from providing, or withdraw, your consent for cookies. Please see Your Rights and Choices below for more information on opt-outs.
Performance of a contract. We may need to collect and use your personal information of Highland Theatres Members and Highland Theatres Users, as applicable, to perform our contractual obligations.
Legitimate Interests. We may use your personal information for our legitimate interests to provide our Platform and services and to improve our services and the content on our Platform. We process information on behalf of our customers who have legitimate interests in operating their businesses. We may use technical information as described in this Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.
Your Rights and Choices
Account. In order to keep your personal information accurate and complete, you can log in to review and update your account information, including contact and billing information, via your account settings page. You may also contact us to request information about the personal data we have collected from you and to request the correction, modification or deletion of such personal information. We will do our best to honor your requests subject to any legal and contractual obligations. If you would like to make a request, cancel your account or request we delete or no longer use your account information to provide you Services, contact us at highland@highlandtheatres.com or the address set forth at the end of this Policy. Subject to applicable law, we will retain and use your account information only as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
E-mail. As described above, if you do not wish to receive promotional emails from us, you may opt out at any time by following the opt-out link contained in the email itself or contacting us directly at highland@highlandtheatres.com. Please note that it may take up to ten (10) days to process your request. Please also note that if you opt out of receiving marketing communications from us, we may continue to send to you service-related emails which are not available for opt-out. If you do not wish to receive any service-related emails from us, you have the option to deactivate your account.
Cookies. You may also refrain from providing, or withdraw, your consent for cookies. Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.
Third Party Analytics Services. Some of the services used provide the ability to opt-out. You may opt-out of Google Analytics’ services using Opt-Out Features on their respective websites.

The Google Analytics service is provided by Google Inc. You can opt-out from Google Analytics service from using your information by installing the Google Analytics Opt-out Browser tool: tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: www.google.com/policies/privacy.
Additional Rights. Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal data, such as the right to complain to your local data protection authority.
Security and Storage of Information
We have taken reasonable steps to help protect the personal information we collect. These measures include using SSL encryption. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information in all circumstances.

You should take steps to protect against unauthorized access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

We retain the personal data we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected, to perform our contractual and legal obligations, and for any applicable statute of limitations periods for the purposes of bringing and defending claims.
Third-Party Links
Our Platform may contain links to third-party websites and applications. Subject to your opt-out preferences (see Your Rights and Choices), we may also use third-party advertisers, ad networks, and other advertising, marketing, and promotional companies, to serve advertisements on our websites. Any access to and use of such linked websites and applications is not governed by this Policy but instead is governed by the privacy policies of those third parties. We do not endorse these parties, their content, or any products and services they offer, and we do not endorse these parties, their content, or any products and services they offer, and we are not responsible for the information practices of such third-party websites or applications.
Users Outside the USA: Please call, don’t e-mail

Our application and database servers are located with service providers in the United States. If you are an individual located in the European Economic Area, the United Kingdom, Canada or another jurisdiction outside of the United States with laws and regulations governing personal data collection, use, and disclosure that differ from United States laws, please be aware that information we collect (including through the use of methods such as cookies and other web technologies) will be processed and stored in the United States or in other countries where we or our third-party services providers have operations. By submitting your personal information to Highland Theatres and using Highland Theatres, you expressly consent to having your personal data transferred to, processed, and stored in the United States or another jurisdiction which may not offer the same level of privacy protection as those in the country where you reside or are a citizen.
California and Nevada Disclosures
California Information-Sharing Disclosure. Under California law, California residents may, in a verifiable consumer request, ask us for a list of all third parties with respect to which we have disclosed any information about you for direct marketing purposes and the categories and pieces of information disclosed. If you are a California resident and want such a list, please send us a written request by email to highland@highlandtheatres.com with “California Privacy Rights” in the subject line. Under California law, California residents have the right to request us to delete your personal information, except that we may retain such information for purposes permitted by California law.
Nevada Information-Sharing Disclosure. Nevada residents may request a list of all third parties (other than our subcontractor data processors) with respect to which we have disclosed any information about you for direct marketing purposes and the categories of information disclosed. If you are a Nevada resident and want such a list, please send us a written request by email to highland@highlandtheatres.com with “Nevada Privacy Rights” in the subject line.
Do Not Track. We do not currently recognize or respond to browser initiated Do Not Track signals as there is no consistent industry standard for compliance.
Small Business Exemption. While we may take steps to comply with particular laws, we reserve our rights to assert an applicable exemption from such laws and any policies adopted for compliance with such laws.
Changes to the Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, and if we do, we’ll post any changes, including any material changes, on this page, so please be sure to check back periodically. If you continue to use Highland Theatres after those changes are in effect, you agree to the revised Policy.
Contacting Us
If you have any questions or comments about this policy, please contact us at highland@highlandtheatres.com or 5604 North Figueroa Street, Highland Park, CA 90042.

© 2023 The Boxoffice Company